Ritvik Sethi.

Optimized High-Traffic Platforms: Engineered overlay widgets (e.g., LIVE election widgets) for Times of India (8M+ daily users), ensuring seamless rendering and stability during peak traffic.

Accelerated Cross-Platform Development: Built Economic Times Plan Page with reusable components integrated across Android/iOS webviews, reducing development effort and improving performance.

Built Frontend Authentication SDK (FSDK): Developed a SDK enabling unified login across multiple platforms, integrating free trial and paid trial flows along with social authentication (Google via GIS, Apple & OTP Login) and handling communication for token exchange and user state management, reducing integration effort and ensuring consistent authentication experience.

Delivered Times Health Plus MVP in 20 days: Leveraging AI-assisted development (Claude CLI & Cursor) to accelerate feature delivery to ~50% of expected sprint timelines while maintaining high code quality.

Increased Revenue via Experimentation: Implemented A/B testing-driven UI optimizations, improving engagement, SEO performance and revenue.

Built AI-Powered Content Features (ET AI Bytz): Developed personalization system for AI-generated daily newsletters, leveraging user preferences and real-time news ingestion to deliver curated summaries across business, tech, and policy enhancing content relevance and user engagement.

Optimized Code and Performance: Revamped core algorithms using specialized data structures and react-virtualization, restructured code architecture, and eliminated 90% of redundancies and code smells.

Accelerated Data Processing: Reduced processing time for an auto expanding search and highlight feature by 50%, significantly boosting system responsiveness and reducing page load time by 60%.

Created UI Library: Engineered a robust, exportable UI library with 30+ reusable components following unit test driven development, enhancing UI consistency and expediting development across multiple projects.

Built Backend Ingestion Pipeline: Designed and implemented a robust ingestion flow for CSV/XLSX files, parsing and mapping data dynamically to UI fields with schema validation and real-time error handling, improving data accuracy and reducing manual intervention.

Improved System Design: Contributed to backend API design (Node.js/Express) for data export, transformation and delivery ensuring scalability and data fault tolerance.

Mentored 5+ new engineers via onboarding, hands-on training and code reviews and boosting their code quality and productivity.

Developed a large-scale React + TypeScript application featuring a custom rich text editor and content-reporting tools for enterprise content workflows.

Boosted Test Coverage: Increased test coverage to 85% for 5 critical modules using React Testing Library and Jest/Enzyme, reducing defects by 20% and enhancing overall code reliability.

Improved Code Reliability: Solved 25% of backlog bugs through code refactoring and Unit-Test driven development, resulting in a green state for the application and smoother project development cycles.

Developed Playlisting & Content Duplication Services: Engineered APIs to support copy-paste and playlisting workflows, enabling efficient duplication and persistence of structured content across multiple entities.

Designed Data Transformation APIs: Built RESTful APIs for content normalization, mapping and synchronization between frontend editors and backend services.

Solely developed a management software for event photography and videography businesses, awarded best intern and a ₹25,000 prize for exemplary performance.